New “Cleveland” Brand Hot Topic at the Power Players Luncheon


Attendees at the recent Power Players Luncheon, presented by Skylight Financial Group, got the inside scoop on the new “Cleveland” brand, hot on the heels of the rebrand launch the previous day.  The luncheon drew the largest attendance ever as senior executives packed in to hear the very inspirational David Gilbert (pictured right), President and CEO of Positively Cleveland and the Greater Cleveland Sports Commission, talk about the Cleveland rebranding and look ahead to what’s happening in 2014.

The event was hugely successful and John Lotenero, Director of Events at Smart Business, said “We received extremely positive feedback about the Power Players Luncheon on March 20th.  There was a great turnout and the attendees were very engaged in the discussion as David Gilbert outlined Positively Cleveland’s plans to rebrand the city of Cleveland for regional tourism.  The timing of the event couldn’t have been better.”

If you are interested in learning more about the Cleveland rebrand, here’s a great article and be sure to catch Positively Cleveland’s new destination branding video for Cleveland.

The next Power Players of Cleveland Luncheon will take place on June 19, 2014 at the Ritz-Carlton with guest speaker Dianne DePasquale-Hagerty, Executive Director, Medina Creative Housing.  Details to follow.


Photos by: Marc Golub Photography

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