New Campaign Boosts Skylight’s Presence in Northwest Ohio

Skylight Financial Group’s Toledo office has recently launched a new advertising and awareness campaign to strengthen its brand and bolster its commitment to the Northwest Ohio market. The new advertising campaign, which consists of radio ads, sponsorship of the stock report to TV 11 at 5:00 and a digital billboard, will run for three months. It will support Skylight’s 30+ financial professionals who serve Northwest Ohio following a merger with the MassMutual Ohio organization last June.

Dan Brennan, Chief Operating Officer at Skylight, said, “We are very excited about the new campaign and growing the Skylight brand in Northwest Ohio. We are committed to growing and investing in our Toledo office, bringing in new planners, improving the client experience and strengthening our community ties. At the end of 2017, we ran a hugely successful holiday toy drive in partnership with the City of Maumee Police Department and are delighted to be the presenting sponsor of ZOOtoDO this June. We are also looking forward to hosting a Mud Hens client appreciation event later this year.”

Dale Seymour, Firm Ambassador at Skylight’s Toledo office, said, “The frequency of the ads on the radio and the sponsorship of the stock report has definitely broadened awareness of the Skylight brand in Northwestern Ohio. The content of the ads is provoking a lot of very positive conversation with the public. The positioning of the financial planners and Skylight’s clear brand differentiation is very helpful in enhancing our current client relationships and embracing new ones!”

Mary Gensler, Operations Coordinator at Skylight’s Toledo office, added, “We are very excited about the media campaign and the impact it will create for our office. The radio ads identify us as a firm dedicated to our clients by listening to their goals and needs without assuming what their needs are. It reinforces Skylight’s branding of putting our clients at the center of everything we do.”

Securities, investment advisory and financial planning services offered through qualified registered representatives of MML Investors Services, LLC, Member SIPC. OSJ: 2012 W. 25^th Street, Suite 900, Cleveland, OH 44113 216-621-5680. MassMutual is a marketing name for Massachusetts Mutual Life Insurance Company (MassMutual) and its affiliated companies and sales representatives. Local sales agencies are not subsidiaries of MassMutual or its affiliated companies.